Baohong Sun

According to our database, Baohong Sun authored at least 16 papers between 2008 and 2024.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2024

How Does Competition Affect Exploration vs. Exploitation? A Tale of Two Recommendation Algorithms.

H. Henry Cao, Liye Ma, Z. Eddie Ning, Baohong Sun

Manag. Sci., 2024

2019

Modeling social learning on consumers' long-term usage of a mobile technology: a Bayesian estimation of a Bayesian learning model.

Haijing Hao, Rema Padman, Baohong Sun, Rahul Telang

Electron. Commer. Res., 2019

2018

An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints.

Xiao Liu, Timothy P. Derdenger, Baohong Sun

Mark. Sci., 2018

Quantifying the Impact of Social Influence on the Information Technology Implementation Process by Physicians: A Hierarchical Bayesian Learning Approach.

Haijing Hao, Rema Padman, Baohong Sun, Rahul Telang

Inf. Syst. Res., 2018

2017

A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions.

Nitin Mehta, Jian Ni, Kannan Srinivasan, Baohong Sun

Mark. Sci., 2017

Is a Core-Periphery Network Good for Knowledge Sharing? A Structural Model of Endogenous Network Formation on a Crowdsourced Customer Support Forum.

Yingda Lu, Param Vir Singh, Baohong Sun

MIS Q., 2017

2015

An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination.

Yacheng Sun, Shibo Li, Baohong Sun

Mark. Sci., 2015

The Squeaky Wheel Gets the Grease - An Empirical Analysis of Customer Voice and Firm Intervention on Twitter.

Liye Ma, Baohong Sun, Sunder Kekre

Mark. Sci., 2015

A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes.

Brett R. Gordon, Baohong Sun

Mark. Sci., 2015

2014

Examining the Social Influence on Information Technology Sustained Use in a Community Health System: A Hierarchical Bayesian Learning Method Analysis.

Haijing Hao, Rema Padman, Baohong Sun, Rahul Telang

Proceedings of the 47th Hawaii International Conference on System Sciences, 2014

2012

Database Submission - The ISMS Durable Goods Data Sets.

Jian Ni, Scott A. Neslin, Baohong Sun

Mark. Sci., 2012

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs.

Praveen K. Kopalle, Yacheng Sun, Scott A. Neslin, Baohong Sun, Vanitha Swaminathan

Mark. Sci., 2012

Ushering Buyers into Electronic Channels: An Empirical Analysis.

Nishtha Langer, Chris Forman, Sunder Kekre, Baohong Sun

Inf. Syst. Res., 2012

2011

Learning from Peers on Social Media Platforms.

Yingda Lu, Param Vir Singh, Baohong Sun

Proceedings of the International Conference on Information Systems, 2011

2009

An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift.

Tao Chen, Baohong Sun, Vishal Singh

Mark. Sci., 2009

2008

A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality.

Tülin Erdem, Michael P. Keane, Baohong Sun

Mark. Sci., 2008