Do atmospheric cues matter in live streaming e-commerce? An eye-tracking investigation.
Electron. Commer. Res. Appl., November, 2023
Effects of intrinsic and extrinsic cues on customer behavior in live streaming: evidence from an eye-tracking experiment.
Ind. Manag. Data Syst., 2023
Effects of background complexity on consumer emotion and purchase intention in live streaming commerce.
Proceedings of the 21st Wuhan International Conference on E-Business, 2022