2025
Parallel Experimentation and Competitive Interference on Online Advertising Platforms.
Mark. Sci., 2025

2023
Blending Advertising with Organic Content in E-commerce via Virtual Bids.
Proceedings of the Thirty-Seventh AAAI Conference on Artificial Intelligence, 2023

2022
Adaptive Experimentation with Delayed Binary Feedback.
Proceedings of the WWW '22: The ACM Web Conference 2022, Virtual Event, Lyon, France, April 25, 2022

2021
Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach.
CoRR, 2021

Turning a Curse into a Blessing: A General Approach to Resolve Endogeneity Problem in Data-Rich Environment.
Proceedings of the IEEE International Conference on Smart Data Services, 2021

Comparison Lift: Bandit-based Experimentation System for Online Advertising.
Proceedings of the Thirty-Fifth AAAI Conference on Artificial Intelligence, 2021

2020
Online Evaluation of Audiences for Targeted Advertising via Bandit Experiments.
Proceedings of the Thirty-Fourth AAAI Conference on Artificial Intelligence, 2020