2009
Google's Auction for TV Ads.
[DOI]
Noam Nisan
,
Jason Bayer
,
Deepak Chandra
,
Tal Franji
,
Robert Gardner
,
Yossi Matias
,
Neil Rhodes
,
Misha Seltzer
,
Danny Tom
,
Hal R. Varian
,
Dan Zigmond
Proceedings of the Automata, Languages and Programming, 36th Internatilonal Colloquium, 2009