2024
The effectiveness of cross-platform targeted advertising strategy.
Electron. Commer. Res., December, 2024
Personalized pricing with persuasive advertising and the value of consumer information: a duopoly framework.
Electron. Commer. Res., September, 2024
Information Collection and Personalized Service Strategy of Monopoly under Consumer Misrepresentation.
J. Theor. Appl. Electron. Commer. Res., June, 2024
Video platforms' advertising and pricing decisions in the presence of derivative videos.
Electron. Commer. Res. Appl., 2024
2023
Supply chain coordination by manufacturer reward contract.
Oper. Res. Lett., July, 2023
Managing consumer privacy risk: The effects of privacy breach insurance.
Electron. Commer. Res., June, 2023
Research on Urban Construction Waste Recycling Route Based on MATLAB.
Proceedings of the 6th IEEE International Conference on Knowledge Innovation and Invention, 2023
2020
Impact of Customer's Social Value on Optimizing Referral Reward Programs.
J. Organ. Comput. Electron. Commer., 2020
Two Dimensional Targeted Coupon Strategy in Competition.
Proceedings of the EBIMCS 2020: 3rd International Conference on E-Business, 2020
Analysis of Advertising Strategy of Enterprises and Advertising Platforms under Clicking Fraud.
Proceedings of the EBIMCS 2020: 3rd International Conference on E-Business, 2020
2019
Configuration of intrusion prevention systems based on a legal user: the case for using intrusion prevention systems instead of intrusion detection systems.
Inf. Technol. Manag., 2019
2018
The Effect of Consumer Anti-Advertising Behaviors to Media Platform Competition.
Proceedings of the International Conference on E-Business, 2018
2015
Bidirectional Role of Accuracy and Recognition in Internet-Based Targeted Advertising.
J. Electron. Commer. Organ., 2015
Security investment and information sharing under an alternative security breach probability function.
Inf. Syst. Frontiers, 2015
2014
A game-theoretic analysis of information sharing and security investment for complementary firms.
J. Oper. Res. Soc., 2014
Value Creation through Inter-Organizational Systems (iOS): from Governance Process View.
Proceedings of the 18th Pacific Asia Conference on Information Systems, 2014
2013
A game-theory approach to configuration of detection software with decision errors.
Reliab. Eng. Syst. Saf., 2013
Should R&D risk always be preferable?
Oper. Res. Lett., 2013
A differential game approach to information security investment under hackers' knowledge dissemination.
Oper. Res. Lett., 2013
Information Security Investment When Hackers Disseminate Knowledge.
Decis. Anal., 2013
2012
On local stability of Cournot models with simultaneous and sequential decisions.
Math. Soc. Sci., 2012
Equilibrium stability of a nonlinear heterogeneous duopoly game with extrapolative foresight.
Math. Comput. Simul., 2012
Competitive Effects of Purchase-Based Targeted Advertising.
J. Electron. Commer. Organ., 2012