2022
Frenemies: Corporate Advertising Under Common Ownership.
Manag. Sci., 2022

2021
Stimulating Consumption at Low Budget: Evidence from a Large-Scale Policy Experiment Amid the COVID-19 Pandemic.
Manag. Sci., 2021

Dynamic Resource Allocation on Multi-Category Two-Sided Platforms.
Manag. Sci., 2021

2018
Behavior-Based Advertising.
Manag. Sci., 2018

Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon.
Manag. Sci., 2018

2014
McDonald's and KFC in China: Competitors or Companions?
Mark. Sci., 2014

A Dynamic Model of Entry and Exit in a Growing Industry.
Mark. Sci., 2014

2010
Strategic Entry Before Demand Takes Off.
Manag. Sci., 2010