2024
Exploring the Impact of Gamified Experiences on User Engagement in Fitness Apps: A GAMEFULQUEST Perspective.
[DOI]
Umair Rehman
,
Amir Zaib Abbasi
,
Ding Hooi Ting
,
Maria Hassan
,
Nadine Khair
IEEE Trans. Engineering Management, 2024

2023
TikTok app usage behavior: the role of hedonic consumption experiences.
[DOI]
Amir Zaib Abbasi
,
Natasha Ayaz
,
Sana Kanwal
,
Mousa Albashrawi
,
Nadine Khair
Data Technol. Appl., 2023