2023
A study of the factors influencing the viewers' satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong.
Electron. Commer. Res., September, 2023

2016
Examining factors affecting mobile commerce adoption of Chinese consumers.
Int. J. Electron. Bus., 2016

An extended online purchase intention model for middle-aged online users.
Electron. Commer. Res. Appl., 2016

Factors influencing the consumer adoption of Facebook: A two-country study of youth markets.
Comput. Hum. Behav., 2016