How Streamers Foster Consumer Stickiness in Live Streaming Sales.
J. Theor. Appl. Electron. Commer. Res., 2023
Are Online Parasites Really Different from Lurkers?
Proceedings of the 54th Hawaii International Conference on System Sciences, 2021
Deterrence and Reciprocity Approaches for Enhancing User Participation in the Sharing Economy.
Proceedings of the 22nd Pacific Asia Conference on Information Systems, 2018
Factors Affecting User Participation in Sharing Economy: The Case of Commercial Bike Sharing Service in China.
Proceedings of the 22nd Pacific Asia Conference on Information Systems, 2018
Antecedents and Outcomes of Brand Relationship Quality in Brand Communities: A Cross-validation Test of Two Social Media Samples.
Proceedings of the 21st Pacific Asia Conference on Information Systems, 2017
Is Social Advertising Effective? Influence of Brand Content on Brand Purchase Intention and Brand Information diffusion.
Proceedings of the 24th European Conference on Information Systems, 2016