The role of vicarious learning strategies in shaping consumers' uncertainty: the case of live-streaming shopping.

Understanding consumers' continuance intention toward recommendation vlogs: An exploration based on the dual-congruity theory and expectation-confirmation theory.

Recommendation content matters! Exploring the impact of the recommendation content on consumer decisions from the means-end chain perspective.

The impact of Danmu technological features on consumer loyalty intention toward recommendation vlogs: a perspective from social presence and immersion.

Coordinating a decentralized supply chain with capacity cost compensation.

Role of technology attraction and parasocial interaction in social shopping websites.

Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing.