I Don't "Recall": The Decision to Delay Innovation Launch to Avoid Costly Product Failure.

Ratings, Reviews, and the Marketing of New Products.

When and How to Diversify - A Multicategory Utility Model for Personalized Content Recommendation.

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged.

Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy.

Complementary Goods: Creating, Capturing, and Competing for Value.

Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty.

"Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers.

Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs.

Market Research and Innovation Strategy in a Duopoly.

Content vs. Advertising: The Impact of Competition on Media Firm Strategy.

The Impact of Prior Decisions on Subsequent Valuations in a Costly Contemplation Model.

Manufacturer Benefits from Information Integration with Retail Customers.

Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management.