2009
Ad quality on TV: predicting television audience retention.
Proceedings of the 3rd ACM SIGKDD Workshop on Data Mining and Audience Intelligence for Advertising, 2009

Google's Auction for TV Ads.
Proceedings of the Automata, Languages and Programming, 36th Internatilonal Colloquium, 2009

2000
Uniform Resource Identifiers for Television Broadcasts.
RFC, May, 2000

1999
The Transmission of IP Over the Vertical Blanking Interval of a Television Signal.
RFC, November, 1999

Guidelines for new URL Schemes.
RFC, November, 1999