Ashutosh Prasad

According to our database, Ashutosh Prasad authored at least 18 papers between 2002 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2024

Rejoinder: Dynamic Incentives in Sales Force Compensation.

Olivier Rubel, Ashutosh Prasad

Mark. Sci., 2024

2022

Advertising Cycling to Manage Exclusivity Loss in Fashion Styles.

Norris I. Bruce, Anand Krishnamoorthy, Ashutosh Prasad

Oper. Res., November, 2022

Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence.

Gila E. Fruchter, Ashutosh Prasad, Christophe Van den Bulte

Manag. Sci., 2022

2020

Contract design when quality is co-created in a supply chain.

Tal Avinadav, Tatyana Chernonog, Gila E. Fruchter, Ashutosh Prasad

Eur. J. Oper. Res., 2020

2017

In-Store Advertising by Competitors.

Dmitri Kuksov, Ashutosh Prasad, Mohammad Zia

Mark. Sci., 2017

Pricing and capacity planning for product-line expansion and reduction.

Birendra K. Mishra, Ashutosh Prasad, Dhinu Srinivasan, Mohsen Elhafsi

Int. J. Prod. Res., 2017

2016

Dynamic Incentives in Sales Force Compensation.

Olivier Rubel, Ashutosh Prasad

Mark. Sci., 2016

2012

Co-Op Advertising in Dynamic Retail Oligopolies.

Xiuli He, Anand Krishnamoorthy, Ashutosh Prasad, Suresh P. Sethi

Decis. Sci., 2012

Understanding the impact of churn in dynamic oligopoly markets.

Ashutosh Prasad, Suresh P. Sethi, Prasad A. Naik

Autom., 2012

2011

Retail competition and cooperative advertising.

Xiuli He, Anand Krishnamoorthy, Ashutosh Prasad, Suresh P. Sethi

Oper. Res. Lett., 2011

2010

Optimal Bundling of Technological Products with Network Externality.

Ashutosh Prasad, R. Venkatesh, Vijay Mahajan

Manag. Sci., 2010

Optimal pricing and advertising in a durable-good duopoly.

Anand Krishnamoorthy, Ashutosh Prasad, Suresh P. Sethi

Eur. J. Oper. Res., 2010

2009

Integrated marketing communications in markets with uncertainty and competition.

Ashutosh Prasad, Suresh P. Sethi

Autom., 2009

2008

Building Brand Awareness in Dynamic Oligopoly Markets.

Prasad A. Naik, Ashutosh Prasad, Suresh P. Sethi

Manag. Sci., 2008

2005

Open source versus closed source: software quality in monopoly and competitive markets.

Srinivasan Raghunathan, Ashutosh Prasad, Birendra K. Mishra, Hsihui Chang

IEEE Trans. Syst. Man Cybern. Part A, 2005

Strategic Analysis of Corporate Software Piracy Prevention and Detection.

Birendra K. Mishra, T. S. Raghu, Ashutosh Prasad

J. Organ. Comput. Electron. Commer., 2005

Freeware as a competitive deterrent.

Ernan Haruvy, Ashutosh Prasad

Inf. Econ. Policy, 2005

2002

Quality and Profits Under Open Source Versus Closed Source.

Birendra K. Mishra, Ashutosh Prasad, Srinivasan Raghunathan

Proceedings of the International Conference on Information Systems, 2002