Arpan Yagnik

According to our database, Arpan Yagnik authored at least 3 papers between 2023 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2024

Negotiating Creativity amidst Interactive Marketing: Understanding Persuasion Tactics of Virtual Influencer Marketing from a Developer's Perspective - Extended Abstract.

Bhakti Mehta, Manisha Pathak-Shelat, Arpan Yagnik

Proceedings of the 19th International Conference on Persuasive Technology, Adjunct Proceedings co-located with PERSUASIVE 2024, Wollongong, Australia, April 10th, 2024

Generative AI Can Be Creative Too.

Pulin Agrawal, Arpan Yagnik, Daqi Dong

Proceedings of the Artificial General Intelligence - 17th International Conference, 2024

2023

Consumer engagement behaviour over time on fitness tracker Facebook brand pages: effect of post characteristics, message appeals and marketing promotions.

Sujo Thomas, Sonal Kureshi, Vivek Bhatt, Arpan Yagnik

Int. J. Bus. Inf. Syst., 2023