Anu Vij

According to our database, Anu Vij authored at least 4 papers in 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2024

Impact of AI-Driven Customer Insights on Brand Engagement and Loyalty in Tourism Marketing.

Mohit Vij, Anu Vij, Pranav Kumar, Beenish Shameem

Proceedings of the 2024 2nd International Conference on Cyber Resilience (ICCR), 2024

Evaluating the Effectiveness of AI-Integrated Digital Marketing on Consumer Behavior, Brand Perception, and Sales Performance.

Anu Vij, Mohit Vij, Maged Farouk, Pranav Kumar

Proceedings of the 2024 2nd International Conference on Cyber Resilience (ICCR), 2024

Assessing the Adoption of Technology in Banking Services in India: A Structural Equation Modeling Analysis.

Beenish Shameem, Pranav Kumar, Anu Vij, Mohit Vij, Sultan Al Shehri Vij, Haitham M. Alzoubi

Proceedings of the 2024 2nd International Conference on Cyber Resilience (ICCR), 2024

The Role of Robotics in Enhancing Service Quality, Efficiency, and Customer Satisfaction in the Hospitality Industry.

Pranav Kumar, Neyara Radwan, Mohit Vij, Anu Vij

Proceedings of the 2024 2nd International Conference on Cyber Resilience (ICCR), 2024