Andrea Landherr

According to our database, Andrea Landherr authored at least 13 papers between 2009 and 2018.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2018

Dynamic effects of user- and marketer-generated content on consumer purchase behavior: Modeling the hierarchical structure of social media websites.

Michael Scholz, Joachim Schnurbus, Harry Haupt, Verena Dorner, Andrea Landherr, Florian Probst

Decis. Support Syst., 2018

2013

Social Shopping Communities als Geschäftsmodell für Social Shopping.

Andrea Landherr

HMD Prax. Wirtsch., 2013

The optimal level of CRM IT investments - An economic model and its application at a financial services provider.

Julia Heidemann, Mathias Klier, Andrea Landherr, Steffen Zimmermann

Electron. Mark., 2013

Awareness, Interest, and Final Decision: The Effects of User- and Marketer-Generated Content on Consumers' Purchase Decisions.

Michael Scholz, Verena Dorner, Andrea Landherr, Florian Probst

Proceedings of the International Conference on Information Systems, 2013

2012

Valuation of online social networks taking into account users' interconnectedness.

Martin Gneiser, Julia Heidemann, Mathias Klier, Andrea Landherr, Florian Probst

Inf. Syst. E Bus. Manag., 2012

Ökonomische Potenziale einer Online-Kundenwertanalysezur gezielten Kundenansprache im Internet.

Julia Heidemann, Mathias Klier, Andrea Landherr, Florian Probst

Proceedings of the Multikonferenz Wirtschaftsinformatik 2012: Tagungsband der MKWI 2012, Braunschweig, Germany, February 29, 2012

Stimulating User Activity on Company Fan Pages in Online Social Networks.

Johannes Huber, Andrea Landherr, Florian Probst, Christian Reisser

Proceedings of the 20th European Conference on Information Systems, 2012

2011

Soziale Netzwerke im Web - Chancen und Risiken im CRM von Unternehmen.

Julia Heidemann, Mathias Klier, Andrea Landherr, Florian Probst

Wirtschaftsinformatik Manag., 2011

Special Interest Networks - eine Fallstudie am Beispiel von Netzathleten.de.

Julia Heidemann, Mathias Klier, Andrea Landherr, Florian Probst, Florian Calmbach

HMD Prax. Wirtsch., 2011

2010

Eine kritische Analyse von Vernetzungsmaßen in sozialen Netzwerken.

Andrea Landherr, Bettina Friedl, Julia Heidemann

Wirtschaftsinf., 2010

A Critical Review of Centrality Measures in Social Networks.

Andrea Landherr, Bettina Friedl, Julia Heidemann

Bus. Inf. Syst. Eng., 2010

2009

Ökonomische Planung kundenorientierter IT-Investitionen - Ein modellbasierter Ansatz und seine Anwendung bei einem Finanzdienstleister.

Julia Heidemann, Mathias Klier, Andrea Landherr, Steffen Zimmermann

Proceedings of the Business Services: Konzepte, 2009

Quantifying Users' Interconnectedness in Online Social Networks - An Indispensible Step for Economic Valuation.

Martin Gneiser, Julia Heidemann, Mathias Klier, Andrea Landherr, Florian Probst

Proceedings of the Value Creation in E-Business Management. 15th Americas Conference on Information Systems, 2009