Alia El Banna

According to our database¹, Alia El Banna authored at least 2 papers between 2017 and 2018.

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2018

The Configurational Impact of Top Management Team Characteristics on Marketing Analytics Use in SME: A Fuzzy-Set Qualitative Comparative Analysis.

[BibT_eX]

[DOI]

Proceedings of the 2018 International Conference on Information Resources Management, 2018

2017

Antecedents and Outcomes of Marketing Analytics: Evidence from UK Firms.

[BibT_eX]

[DOI]

Proceedings of the 23rd Americas Conference on Information Systems, 2017