Alfredo Pérez-Rueda

According to our database, Alfredo Pérez-Rueda authored at least 3 papers between 2015 and 2020.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2020

Brand recall of skippable vs non-skippable ads in YouTube: Readapting information and arousal to active audiences.

Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda

Online Inf. Rev., 2020

2017

User adaptation to interactive advertising formats: The effect of previous exposure, habit and time urgency on ad skipping behaviors.

Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda

Telematics Informatics, 2017

2015

Determinants of multi-service smartcard success for smart cities development: A study based on citizens' privacy and security perceptions.

Daniel Belanche-Gracia, Luis V. Casaló Ariño, Alfredo Pérez-Rueda

Gov. Inf. Q., 2015