Ai-Yun Hsieh
According to our database1,
Ai-Yun Hsieh
authored at least 11 papers
between 2013 and 2024.
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Bibliography
2024
Making customers more likely to come back: the role of background colour in triggering arousal to influence memory, attitude, and patronage intention.
Electron. Commer. Res., September, 2024
2021
Do not allow pop-up ads to appear too early: Internet users' browsing behaviour to pop-up ads.
Behav. Inf. Technol., 2021
2019
Comput. Hum. Behav., 2019
2018
Effects of banner Ad shape and the schema creating process on consumer internet browsing behavior.
Comput. Hum. Behav., 2018
2017
What consumers see when time is running out: Consumers' browsing behaviors on online shopping websites when under time pressure.
Comput. Hum. Behav., 2017
How colour similarity can make banner advertising effective: insights from Gestalt theory.
Behav. Inf. Technol., 2017
2014
Speech or silence: The effect of user anonymity and member familiarity on the willingness to express opinions in virtual communities.
Online Inf. Rev., 2014
Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising.
Electron. Commer. Res. Appl., 2014
2013
Photograph and model use within an online auction page for influencing buyer's bidding behavior.
Online Inf. Rev., 2013