Adwoa Yeboaa Owusu Yeboah

According to our database, Adwoa Yeboaa Owusu Yeboah authored at least 2 papers between 2020 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2024

Social media marketing, value creation and firm's sustainability performance: a study among young consumers.

Adwoa Yeboaa Owusu Yeboah, Michael Adu Kwarteng, Petr Novák

Aslib J. Inf. Manag., 2024

2020

Value Creation Through Social Media Marketing: A Threat to Sustainability Performance?

Adwoa Yeboaa Owusu Yeboah, Michael Adu Kwarteng, Petr Novák

Proceedings of the Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation, 2020