Adrian Waltenrath
Orcid: 0000-0002-1141-7077
According to our database1,
Adrian Waltenrath
authored at least 3 papers
between 2019 and 2024.
Collaborative distances:
Collaborative distances:
Timeline
2019
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2021
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2024
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Bibliography
2024
Consumers' ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement.
Electron. Mark., December, 2024
2021
Empirical Evidence on the Impact of Disclosed vs. Undisclosed Advertising in Context of Influencer Marketing on Instagram.
Proceedings of the 29th European Conference on Information Systems, 2021
2019
Proceedings of the 27th European Conference on Information Systems, 2019