Ad Pruyn
According to our database1,
Ad Pruyn
authored at least 3 papers
between 2006 and 2010.
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Bibliography
2010
Matching Communication Modalities: The Effects of Modality Congruence and Processing Style on Brand Evaluation and Brand Choice.
Commun. Res., 2010
2007
Source Salience and the Persuasiveness of Peer Recommendations: The Mediating Role of Social Trust.
Proceedings of the Persuasive Technology, 2007
2006