Abhilash Ponnam

According to our database, Abhilash Ponnam authored at least 3 papers between 2017 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2023

Measurement of online review helpfulness: a formative measure development and validation.

Rachita Kashyap, Ankit Kesharwani, Abhilash Ponnam

Electron. Commer. Res., December, 2023

2018

Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames.

Sreejesh S., M. R. Anusree, Abhilash Ponnam

Comput. Hum. Behav., 2018

2017

Comprehending Technology Attachment In The Case Of Smart Phone-Applications: An Empirical Study.

Souvik Roy, Abhilash Ponnam, Santanu Mandal

J. Electron. Commer. Organ., 2017